What is Reality?
That is the question that started my journey into XR. As the former Director of D2C Technologies at The Walt Disney Company, I gave my last presentation to Disney at Tech Days on the Future of Immersive, Contextual Entertainment and the coming era of the Spatial Web.
That was back in 2017, the same year I founded SPATIALx. Since then, I've travelled the world, presenting at immersive industry conferences and events, including SXSW, Augmented World Expo USA, and VR World London. We've had incredible interviews with the Washington Post, Engineering.com, Forbes, and many others. Most importantly, we've built a strong founding team of industry professionals, XR thought-leaders, and change-makers. The excitement and anticipation for XR, are building.
As of April 2021, Tim Cook, Apple's CEO, has confirmed that Extended Reality (XR) is critical for his company's future. – We couldn't agree more! These sentiments resonate with the same potential we realised when founding SPATIALx. The coming RealityReality is immersive. XR (encompassing VR, AR, and MR) will transform the economy and social landscape as we know it.
The wave is quickening toward us. It evolves around spatial ambient computing, the ability to power life-like 3D holograms with Artificial Intelligence, Machine Learning, Natural Language Processing, and other ubiquitous technologies. Placing these holograms in context within your real-world environment will create an always-on, available everywhere experience that is sure to yet again transform the way we live, work and play.
We are the brave, frontier trailblazers on a mission to create sustainable streamed realities in Entertainment, Commerce, and Communications.
Denise E. White
Founder, CEO - SPATIALx
